Unlocking FMCG Growth in Nigeria

This eBook explores how digital tools like SFA, DMS, and AI are helping FMCG brands overcome Nigeria’s distribution challenges, improve retail visibility, and drive sustainable growth in a complex, informal market.

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Key Highlights

Discover how SFA, DMS, and AI enable FMCG brands in Nigeria to solve distribution challenges, increase retail visibility, and sustain growth.

1. Nigeria Market Overview

Explore the structural challenges of Nigeria’s fragmented and informal retail landscape and understand where the biggest growth opportunities lie beyond major urban centers.

2. Digital Solutions Driving FMCG Transformation

Learn how Nigeria’s FMCG sector is being reshaped through the adoption of Sales Force Automation (SFA), Distribution Management Systems (DMS), mobile commerce, and AI-powered insights.

3. Proven Strategies for Route-to-Market Success

Learn how FMCG brands are driving growth in Nigeria through technology-led distribution and retail execution, with real-world case studies and insights from Botree’s proven expertise.