The Rise of AI-Driven Distribution: Is Your RTM Ready to Think on Its Own?
25% increase in outlet coverage & reach
SFA adoption delivering fully streamlined operations
Boost in van sales revenue
2X business growth in less than a year
With a strong presence in Nigeria and Ghana, this leading FMCG brand is widely known for its popular range of seasoning cubes and powders. Focused on delivering quality, nutrition, and better health to consumers, the brand continues to be a trusted household name across West Africa.
FMCG
Nigeria, Ghana
Botree SFA
Manual sales capturing caused frequent errors, data loss, and reporting delays.
Fragmented distribution network made market order placement and tracking difficult.
Lack of real-time sales visibility limited performance insights and optimization.
Field team monitoring gaps made it hard to track attendance, routes, and efficiency.
Using Botree SFA, the company was able to:
Streamlined operations by achieving 100% SFA adoption across all sales teams.
Enhanced sales execution and improved order-fulfillment rates with accurate, real-time data.
Expanded market reach by increasing outlet coverage by 25% across key territories.
Boosted van sales revenue by 50% through optimized stock pickup and route execution.
Improved decision-making with clear insights into brand, region, and field team performance.
Accelerated business growth by achieving a 2X increase within just one year.
Kaustubh Dabral
Global Chief Information Officer, Dabur India Limited