Tech-Driven Success Behind Amul’s 72,000+ Crore Revenue

4,000

distributors unified under one connected DMS platform

Improved

range selling with real-time KPIs like DPS and total line sold

2000+

distributors onboarded within the first year of implementation

30–40%

orders placed outside business hours via Amul Cart

About Amul

Founded in 1946, Amul is India’s largest FMCG food brand and Asia’s biggest dairy cooperative, known for its unmatched quality, vast product portfolio, and extensive farmer network. With over 20 lakh active farmers, a powerful distribution ecosystem, and a legacy of innovation, Amul has grown into a global dairy leader. Its products span milk, butter, cheese, ice cream, beverages, paneer, chocolate, and more, making Amul a trusted household name across India.

Industry

Dairy & FMCG

Revenue

Over ₹72,000 crores*

Country

India

Products Used

Botree DMS, Botree SFA, Mobile DMS

Business Challenges

Limited visibility into secondary sales affecting accurate decision-making.
Need a unified, scalable system to streamline distributor operations nationwide.
Lack of real-time insights into sales, stock movement, and scheme performance.
Manual processes reduced efficiency, requiring a user-friendly automated solution.

Results Achieved

Using Botree DMS, Botree SFA, Mobile DMS, Amul was able to:

Gained full visibility into secondary sales for better decisions.
Automated distributor ops, reducing manual work and errors.
Improved retail execution and boosted sales team productivity.
Enhanced scheme tracking for smarter promotions and ROI.
Ensured uninterrupted ordering through Amul Cart during lockdown.
Accelerated new product launches with data-driven insights.

“The success of the DMS project can be largely attributed to the one-vendor approach we adopted. The Botree team has consistently demonstrated their commitment and provided excellent support throughout. We opted for comprehensive end-to-end services from Botree, encompassing DMS implementation, ongoing DMS support, and even server management. With a single vendor overseeing all these aspects, our coordination with the Botree team has been seamless, ensuring the smooth progression of our project.”

Ajay Sheth

Head IT, Amul