How a Royal Canin Boosted Sales Growth Focusing Top-Performing Outlets
Product assortment
Increase in purchase orders
In product awareness
In market share & reach
Established in 1946, Amul is a leading FMCG food company in India and Asia's largest dairy producer, ranking eighth globally. Known for its quality dairy products, Amul was one of the early adopters of technology to automate sales and drive growth.
FMCG
< Rs 55,000 crores*
India
Botree Retailer App
Sole reliance on salesmen for order booking and communicating brand messages to retailers
Poor product awareness and scheme adoption rates
Limited visibility into retailer satisfaction and engagement
Difficulty in reaching remote areas due to high costs or the unavailability of salesmen
By enabling retailers to self-order through the Botree Retailer App, Amul successfully:
Reduced salesmen dependency by empowering retailers with the ease of self-order
Enhanced user experience with Improve product awareness and the convenience to manage inventory
Capture order demands and boost sales by 40% beyond business hours.
Capitalized on new business opportunities and expand market share by improving product visibility across multiple channels
Ajay Sheth,
Head – IT, Amul