How a Royal Canin Boosted Sales Growth Focusing Top-Performing Outlets
Increase in outlet coverage
Outlets added in just few months
Order taking time to less than a minute
Claim processing and settlement
Established in 1976 as a part of the Masoom Group, MK Agrotech Pvt. Ltd initially ventured into the oil industry. Since then, the group expanded significantly, establishing various industries and businesses, ultimately forming the Masoom Group. Known for their commitment to innovation and quality, MK Agrotech is home to renowned brands like Sunpure (sunflower oil) and Riso (rice bran oil), offering products including edible oil, wheat flour, sugar, and spices.
FMCG
< Rs 3000 crores*
India
Botree SFA Botree DMS
Visibility into billed and unbilled outlets to ensure consistent product availability, better retail display, and minimize missed business opportunities.
Robust & efficient system to optimize order-taking process and streamline claim settlement processes.
Expand market presence and reach
Using Botree DMS & Botree SFA, MK Agrotech could;
Gain visibility into billed and unbilled outlets, enabling better coverage and adding over 35,000+ outlets within a few months.
Improved field user experience with seamless order-taking, real-time scheme visibility, and streamlined outlet onboarding & verification processes.
Automate claim processing and reduced settlement time, enhancing distributor experience and driving higher brand loyalty.
Ravi Razdan
Director - IT & HR, Jyothy Labs Ltd