How a Royal Canin Boosted Sales Growth Focusing Top-Performing Outlets
DMS adoption rate
inventory turnover & minimized losses
order fulfillment & retailer satisfaction
sales growth focusing top-performing outlets
Royal Canin, founded in 1968 by veterinary surgeon Jean Cathary, is a global leader in pet nutrition, dedicated to providing tailored nutritional solutions for cats and dogs. What began with the creation of the first ‘yellow soup’ for dogs has evolved into a science-driven approach to pet health and well-being. With a vast global distribution network, expanding across Europe in 1974 and entering the Indian market in 2007, the company continues to uphold its mission of improving pets’ lives through precise, high-quality nutrition.
FMCG
< Rs 300 crores*
India
Botree SFA Botree DMS
Distributor management system to streamline and manage data from 100+ distributors
Automate and standardize operations to reduce reliance on distributor-reported data, improve accuracy and transparency.
Access to real-time secondary, stocks and sales insights to optimize inventory management and sales strategies.
By adopting Botree DMS & Botree SFA solutions, Royal Canin automated sales and distribution processes achieving;
Comprehensive sales & distribution visibility across multiple channels enabling the company to focus on strategic decision-making
Improved operational efficiency & process hygiene by automating routine tasks, reducing manual errors.
Visibility across sales channels enabling data-backed inventory planning, demand forecasting, and other strategic planning.
Aritra Chakraborty,
Digital Technologies Partner, Royal Canin India