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How a Royal Canin Boosted Sales Growth Focusing Top-Performing Outlets

Insights from Top CPG Leaders

RTM Reinvented: How to Win in Africa’s New FMCG Game

Discover how technology and digitally enabled RTM strategies are transforming Africa’s FMCG landscape — empowering brands to scale with retail execution excellence, control, and visibility.

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To Transform Your Brand-Retailer Dynamics!

Meet the Panelists

Evans Kwofie
Evans Kwofie
Head of Marketing, Procus Ghana

Evans, Marketing Head at Procus Ghana Ltd., excels in strategy, customer marketing, and market insights.

Shenbagamoorthi J S
Shenbagamoorthi J S
VP - Service Delivery, Botree Software

Moorthi, a SaaS and customer success expert, blends agility and strategy to deliver scalable solutions.

Nidhish Mohanan
Nidhish Mohanan
Head of International Sales, Botree Software

Nidhish, Head of International Sales at Botree Software, blends tech expertise and FMCG insight to drive growth across Africa.

Why You Should Attend

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Master Africa’s new distribution reality — learn how leading brands are solving distributor visibility challenges and scaling with streamlined operations.

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Discover how offline-first, mobile-native tools and AI-driven SFA platforms solve rural execution, scheme fraud, and coverage gaps.

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Learn how to design your RTM roadmap that fits Africa’s infrastructure, budgets, languages, and compliance needs for faster wins.

About Botree Software

Botree Software is a pioneer and leader in DMS, SFA, and Analytics solutions, empowering businesses across various verticals to achieve increased market share, revenue, and profits. With a legacy of over 25 years, the Botree Product and Insights ecosystem supports more than 60 blue-chip clients, over 100K distributors, 40K active salespeople, and more than 5M retail stores.

Trusted by Enterprise Titans

Weaving success stories for companies across diverse verticals.

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Botree Software has been a reliable SFA partner, delivering a high-quality platform that has significantly streamlined our field operations. Their customer support is prompt and professional, and all implementation milestones were met on time. Overall, a dependable solution that has added clear value to our sales processes.

Prem Prakash

General Manager-Sales

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